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About Us



What We Do

At BAJ life, we are dedicated to fostering a healthier and more balanced society through programs that promote physical wellness, preventive care, mental wellness, and social welfare. We provide resources on exercise routines, healthy habits, and nutrition to encourage physical well-being. Our preventive care initiatives emphasize early detection, vaccinations, and screenings to help individuals safeguard their health. We also support mental wellness by offering education on stress management, relationship-building, and maintaining harmony between the mind, body, and spirit. Additionally, our social welfare programs are designed to uplift families and communities by improving their quality of life. Through education, advocacy, and direct support, we empower individuals to take control of their well-being and create lasting positive change in society.

MissionVision

Mission

To promote holistic well-being by providing resources, education, and support programs focused on physical wellness, preventive care, mental health, and social welfare, empowering individuals and communities to lead healthier and more fulfilling lives. 


Vision

A world where every individual has the knowledge, resources, and support needed to maintain their physical, mental, and social well-being, leading to stronger and healthier communities.  


Leadership

Meet the Team

Belinda Asante 

 

Audrey Puplampu

 

Judith A. Smart-Abbey

 

Bryan Amatey 

 

Belinda Asante

Executive Director 

Belinda Asante is a dynamic leader with expertise in sales management, strategic planning, and social impact. As an Executive Director at BAJ LIFE, she leverages her experience to drive community-focused initiatives and organizational growth.

Previously serving as an Area Sales Manager, Belinda honed her skills in leadership, operations, and stakeholder engagement. She holds a BA in Social Sciences (Economics and Sociology), equipping her with a strong understanding of economic and social dynamics.

At BAJ LIFE, she focuses on expanding outreach, fostering strategic partnerships, and implementing impactful programs that improve lives.

 


Audrey Puplampu

Executive Director 

Audrey Puplampu is a seasoned professional with expertise in Project and Risk Management, Monitoring and Evaluation, Advisory, and Communications. As an Executive Director at BAJ LIFE, she brings a wealth of experience in strategic oversight and operational efficiency. With a background as a Supervisory Manager in the insurance sector, Audrey has developed strong analytical and leadership skills that drive organizational growth and impact. A Chartered Insurance Practitioner, she combines her industry knowledge with a passion for social development, ensuring that BAJ LIFE’s initiatives are effectively managed and deliver meaningful outcomes.


Judith A. Smart-Abbey 

Executive Director 

Judith A. Smart-Abbey is a seasoned finance and operations professional with expertise in investment management, strategic planning, and organizational leadership. As Executive Director of BAJ LIFE, she drives financial sustainability and operational excellence to advance the organization's mission.

Previously, Judith served as Head of Investment at Secure Pensions Trust, managing portfolios and optimizing financial strategies, and as Head of Operations at Impact Associate, where she streamlined processes and enhanced efficiency. She holds a Master’s degree in Finance from the University of Ghana Business School, equipping her with deep expertise in financial management and risk assessment.

At BAJ LIFE, Judith leverages her experience to develop strategic partnerships, secure sustainable funding, and ensure impactful programs, fostering long-term growth and meaningful community impact.


Bryan Amatey 

Company Secretary

As a Public Administration professional with experience in public sector operations, I bring strong organizational, communication, and administrative skills to my role as Company Secretary at BAJ Life. My background includes an internship as a Public Relations Officer at the Controller and Accountant General’s Department, where I honed my expertise in office operations, AI-driven workflow optimization, and document drafting.

With proficiency in Microsoft 365, Google Workspace, and AI-augmented productivity tools, I ensure efficient document management, compliance, and corporate governance support. Holding a Diploma in Public Administration from the University of Ghana, I am committed to facilitating seamless operations and fostering strategic collaboration at BAJ Life.

Our Work

A Visit To Korle Bu Teaching Hospital (Department of Child Health​)